In 1978, Margaretha and Wolfgang Ley presented their first collection under the name "ESCADA – Sporty Elegance." This event laid the foundation for a new business idea that was as simple as it was successful: the “democratization” of elite haute couture. ESCADA offered: top quality in fabrics, fit and workmanship at affordable prices; sophisticated, imaginative design and extremely comfortable wear; a coordinate system with individual components that were perfectly color-coordinated to allow mixing & matching through several seasons.
The first ESCADA perfume was introduced in 1990 and was named after its designer ESCADA Margaretha Ley. The bottle represented a unique and very feminine heart shape reflecting the feminine and sensual side of the fragrance.