
Margaretha Ley, a former Swedish model, had a solid education in tailoring and ample experience with demanding customers. But she also had an exquisite feel for colors, a devotion to detail, and a sure sense for what many women desired – a feminine elegance that doesn't shy away from bright contrasts and striking elements. Bold color combinations, opulent embroideries, combinations of patterns, and leopard prints endowed ESCADA's early creations with a touch of irrepressible joie de vivre. This fashion style was exactly in tune with the extroverted spirit of the 1980s.
The first ESCADA perfume was introduced in 1990 and was named after its designer ESCADA Margaretha Ley. The bottle represented a unique and very feminine heart shape reflecting the feminine and sensual side of the fragrance.
In 1993, ESCADA introduced the first seasonal fragrance with a limited summer perfume called “Chiffon Sorbet”. It was inspired by the brand’s spring/summer fashion collection. In doing so, the brand pioneered the concept of seasonal limited editions and established what has become one of the most successful summer fragrance lines in the perfumery industry.