ABOUT ESCADA

ABOUT THE ESCADA FASHION HOUSE

ESCADA was launched in 1976 by founders Margaretha and Wolfgang Ley and quickly established itself as a global player in the fashion industry. ESCADA represents modern elegance, cool glamour and sensuality.

The founders left a strong legacy and, to this day, the ESCADA name stands for outstanding quality and exceptional attention to detail. The ESCADA woman is naturally drawn to the limelight and loves a feminine and glamorous yet fresh, modern style.

ESCADA SPORT, launched in 1994, symbolises understated chic, metropolitan allure and young femininity. Both ESCADA and ESCADA Sport lines stand equally for fashion with a love of colour, distinctive details, perfect fit and refined quality.

With the 2009 investment from Megha Mittal, daughter in law of billionaire industrialist steel magnate Lakshmi Mittal, the brand has never been better placed to maximise its great heritage and potential.

ABOUT ESCADA FRAGRANCES

ESCADA fragrances capture the same ethos of luxury sophistication and joyful escapism as the clothing lines. The range includes a host of enduring classics as well as the pioneering and ever-popular summer limited editions.

The company entered the fragrance business in 1990 with the foundation of ESCADA Beauté in select department stores and perfumery outlets. Further collections followed in the new Millennium including shoes, bags and lingerie.

Especially Escada Eau de Parfum is the latest permanent addition to the brand’s portfolio of classic female fragrances. Launched in August 2011 and featuring supermodel Bar Refaeli as the face of the campaign, this luxurious and feminine new signature scent perfectly captures the spirit of today’s joyful, spontaneous and glamorous ESCADA woman.

The annual limited summer edition started in 1993 when ESCADA introduced Chiffon Sorbet, a limited edition fragrance for women inspired by the brand’s spring / summer fashion collection. In doing so, the brand pioneered the concept of seasonal limited editions and established what has become one of the most successful fragrance lines in the global perfumery industry; as well as kick-starting a trend that has been replicated by the vast majority of the world’s most prestigious fashion and fragrance houses.

Now in its 20th year, the alluring ability of the ESCADA Fashion Fragrance scents, to eclipse everyday burdens and invoke dreams of carefree sun-kissed holidays, has helped ensure a large fan base who eagerly await each annual release.